Tips for creating a social media strategy

Social media has become the perfect marketing tool for all businesses of all shapes and sizes, and it’s affordability and flexibility make it a must for any local business, looking to get there name in front of an audience. But how do you know, what platforms to use, and how to use them to promote your brand effectively?

The first thing you need to do is create a social media strategy, this is where you put together a comprehensive plan of how you will use social media to optimise and grow your brand. I have put together five of my top tips for creating a successful strategy in this blog.